After carefully weighing his options for handling his receding hairline, today local middle-aged man Wayne Gilbert said he opted for permanently wearing a Carhartt beanie everywhere because it was slightly cheaper than a hair transplant.

“It was a close call—almost went with the $6k surgery, but the beanie was just a little less at the REI summer sale and I’m a sucker for a better deal,” said Gilbert. “Plus, they didn’t even need to knock me out—the beanie was a completely in-and-out out-customer procedure. No need to lie to my family about why I’m flying to Turkey.”

Although many men with Gilbert’s condition are making the same financially savvy choice, many others are instead choosing to splurge instead.

“I was about to buy this khaki-colored  Carhartt beanie when all of a sudden I was just like you know what? it’s just $100 extra—let’s get the transplant!” said Troy Bitman, as he tousled his reinvigorated head of hair. “Honestly I wish I could afford both, but unfortunately it was definitely a choice between one or the other.”

At press time, Carhartt’s popularity was soaring with middle-aged men even more after it announced today it would even be offering 18-month same as cash financing to the follically challenged.

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